As innovators and UX practitioners we have talked about understanding user needs as the basis of our work. The difficulty is in figuring out the right method needed to extract those user needs. What Customers Want by Anthony W. Ulwick shows us a very effective way to discover user needs. […]
In this post I will focus on task analysis and discuss how it centers around what makes sense. To begin with, we’ll remind ourselves of the task analysis definition we’re working with.