Innovation is not possible without disciplines in all three areas of user research, business, and experience design coming together. The language and processes used in the separate disciplines are so different from each other that they can’t communicate effectively so we invariably end up with confusion. The challenge is to find a way to bring those areas together in a process where each discipline is complementary to the others in a simple process.
The GetElemental™ Innovation Design Model brings together user research, business, and experience design in a simple process to clarify the innovation process and to show where each discipline fits in order to create innovative products.
The following disciplines and their roles are integral to the model:
(Ta) Task analysis centers around what makes sense.
(Ca) Circumstance analysis centers around decision-making.
(Ga) Gamification analysis centers around user engagement.
(Ia) Information architecture centers around what [your product] looks like.
(Id) Interaction design centers around what [your product] feels like.
(Ua) Usability is concerned with what [your product] does.
The following discipline descriptions guide the work:
(Ta) Task Analysis looks at tasks users need to accomplish, how those tasks are accomplished and the environmental circumstance at the time of the task completion. Task analysts conclude from their research that a particular user need is not satisfied properly and bring a product idea to the table with a general concept of what the product will do.
(Ca) Circumstance analysis is concerned with understanding everything that may affect your product based on the current state of its value network; that is all connections within the cost structure of your product. Circumstance analysts review the current circumstance and approve the product as feasible.
(Ga) Gamification analysis discovers the value of users and their activities as they relate to your product. It creates value systems that engage users to your product and extends those value systems to your broader set of customers. Gamification analysts identify feasible engagement strategies that would make the product successful.
(Ia) Information architecture is the art and science of organizing data to support usability. Information architects follow the product concept from the user’s perspective to determine what it looks like; that is, it has the appearance of the product.
(Id) Interaction design anticipates the behavior of users by defining artifacts, environments, and systems with the understanding of human emotion and relationships. Interaction designers create feelings of association between users and products.
(Ua) Usability analysis determines your product’s usability standards and tests against those standards to determine the level of ease or difficulty of use. Usability analysts create standards and guidelines that become what your product does as it is sent out into the market.